HOW LOGO DESIGN IS CHANGING AS A RESULT OF SOCIAL MEDIA:

Nearly everyone uses social media and possesses a smartphone. The way we communicate and consume content daily has changed as a result. In this blog, I will discuss a few of the developments I have observed due to this change, which directly affects designers' approaches to logo design in Dubai.

WE MUST DESIGN FOR PETITE SIZES:

Social media is one of the quickest, cheapest, and easiest ways to interact with your target audience. As a result, it is likely to be where people will see and interact with a business's brand identity the most.

Your logo needs to be easily recognizable at around 8mm (this will vary depending on your phone).

Small-size design is nothing new. It is common practice to design a logo that you can use for various purposes (for more tips on designing a SMART logo, check out my SMART logo principles). On the other hand, a tiny logo was less crucial before social media. Before smartphones, a logo would typically be seen in an email signature, on the top bar of a website, on the packaging, and on the exterior of a store. This meant that the smallest size a logo could realistically be was 50 millimeters (I'm ignoring 16-pixel favicons because they have always been hidden away). Because of social media, an identity must look good, even in petite sizes, to have an impact today.

Logo design in Sharjah is one example of a brand identity that has changed as a result of changes in social media. In February 2016, the global agency Design Studio and Robin Brand Consultants launched a new logo.

The previous logo featured a complete lion with a crown and its paw holding a football. The illustration in the logo appeared overly complicated and cluttered at a small size, giving the impression of being somewhat unprofessional. Only the lion's head is included in the revised design, a much simpler icon that looks great on social media and still makes a big impression in larger sizes.

The design of sports logos will be affected by an identity of this magnitude, but I also anticipate it will have a broader impact. If you know that social media is where your primary audience will interact with your brand, designing with social media in mind is the way to go.

LOGOS THAT CAN CHANGE AND ADAPT:

You can change logos immediately because of how we interact with brands and communicate online. This has given rise to a one-of-a-kind opportunity in which symbols can be altered at any time to raise awareness of concepts, subjects, and circumstances.

This kind of logo has been referred to as "logo design in Ajman," It is made as a framework that can be changed but is still recognized.

The logo created for Hillary Clinton, who is running for president, is the most intriguing identity of its kind. This is yet another logo that looks great on social media in petite sizes, but its use is exciting. The logo is a recognizable window to raise awareness and draw attention to political ideas, events, and issues.

IT HAS A LOT OF INFLUENCE AND POWER:

Hillary Clinton can draw attention to any topic without using words or any other imagery than her logo by changing only the design of her logo to a variant of its creation.

Even more fascinating is the fact that the general public can participate by modifying the logo to reflect issues that are important to them and simultaneously supporting the presidential candidate. Since anyone can draw the logo, it opens up many opportunities for brand engagement.

I found a video of him talking about his design for Hillary, logo systems, and what makes an excellent logo. Check it out below—I promise it will be well worth your time if you are a designer.

NEGATIVE FEEDBACK AND CREATING IDENTITIES TO ATTRACT ATTENTION:

When a new logo is released, a lot of online discussions follow. Because of virtual entertainment, we can, in a flash, impart our insights of a logo, and each man and his canine have an assessment to share. The fact that this feedback is instant and can be seen by anyone worldwide is scary because it means that the company it represents and the designer in charge will know every word.

This will put designers under pressure and impact their design decisions. I fear that designers will feel pressured to create something novel, clever, and exciting in the hope that the world will love the work rather than creating what is "right," which might be a little bit "uninspiring."

PEOPLE DISLIKE CHANGE:

I see that. This indicates that any positive change will result in some form of negativity. Because brands play a significant role in people's lives, it can be upsetting for some to alter a brand's identity in any way. However, if you're the designer, you'll likely take some shockingly negative feedback from the media and even professional designers to heart.

(Note: If you are a designer, please refrain from sending instantaneous insults. Looking at another designer's work in public is unfair and makes you look stupid. Please make an effort to comprehend the reasoning behind its design. Think something is off? You might need to learn more. Learn from the designer or further investigate it by contacting them. There is a reason why they are the ones working on high-profile design projects. The best logo design in UAE accurately represent what a brand stands for and accomplish set objectives. A logo doesn't have to be clever or original, but the social world wants to see "creativity" and "clever and original work." They won't like it if it doesn't have either of those things.

As a designer, you can be proud of your work and know you've created something great if you've met your goals and can back up your decisions. Yes, you'll receive criticism, but ignore it and move on to the next big, successful project. When the design is finished 20 years from now, you'll be regarded as one of the best designers of your generation.