GUIDE FOR SMALL BUSINESSES ON: HOW TO DESIGN A CONVERTING WEBSITE

The majority of the time, a potential customer will first interact with your brand on your website. Your website design and development can have a significant impact on your conversion rates.

It is time to evaluate the design of your website if you observe an increase in website traffic but no change in sales. It really pays off to focus on the design of your website, no matter what kind of business you run or what kind of industry you are in.

In fact, a recent survey found that 57% of respondents would not recommend a company to their peers if its website was poorly designed. In addition, 88% of those polled stated that they are less likely to visit a website again after having a bad experience.

Consequently, it is essential for businesses, particularly owners of small businesses, to maintain websites that have been designed and developed well. If a user doesn't like your website the first time, you may not get another chance to get them to visit it again, especially if your company is small or just started out.

In order to ensure that your website converts, we'll go over the most important aspects to keep in mind as you build it in this article.

1. Make use of consistent branding throughout the website:

Never underestimate branding's power. The best tool for developing a brand and establishing customer recognition is your website.

Oppo has mastered the art of exquisite branding. It's not just about the brand's unmistakable logo; The Oppo website conveys its value proposition in every way: sophisticated features and a sleek design.

You can see some of Oppo's primary branding advantages on its homepage:

• A distinctive logo that is legible but not distracting and is positioned in a conventional location.

• A brief title and subheading that convey the brand's most recent main message.

• A stylish picture of the product.

Keep in mind that your website is your primary medium for telling the story of your brand in order to influence the tone of voice and narrative of the site. Make the most of it to connect with your intended audience and elicit an emotional response from them.

2. Keep It Simple:

Conversion rates are higher on websites that are easy to use.

That's all there is to it. Your conversion rates will plummet as soon as you introduce unnecessary options and complexity too early in the user journey.

Numerous websites make an effort to include as much content as possible on their homepage. If this describes your website, the first thing you should do is simplify the layout. They want to showcase all of their assets, programs, awards, associations, and contact information.

It is beneficial for both SEO and the customer decision-making process to have a lot of information on your website. But don't put everything on your homepage.

There are only four items in the menu bar at the top of the screen. Customers will have no trouble focusing on the most important parts of the website because there isn't much text on it.

The call-to-action icon, which encourages visitors to register, is prominently featured in the header image. Additionally, they have emphasized that registration is free, which is always beneficial.

Even if you haven't heard of this company before, this homepage explains their services without going into too much detail.

3. Make Sure There Is Plenty of White Space between Elements:

White space, also known as negative space, highlights important elements and keeps the site from getting too crowded. A visitor is more likely to become confused and leave the page immediately if multiple elements are placed too close together.

When creating a website, you should therefore use padding and margins to increase the distance between images, text, and other elements.

4. Reduce the Number of Options You Give Your Customers:

States that if you give a person more options, it will take them longer to decide. The term for this idea is "analysis paralysis."

“The most successful way to motivate users to make a decision when confronted with daunting options is always to recommend a course of action,” states UAE.

Therefore, effective CTAs are essential if you want to improve your website's conversion rate. In addition, rather than providing visitors with multiple CTAs, simply recommend the one that is most pertinent to that particular page.

A "Buy Now" button on a product page, for instance, suffices. Utilizing a relevant CTA on the homepage or blog pages is a better option if you want visitors to sign up for your newsletter.

5. Focus on Speed:

In today's fast-paced world, most people is used to accessing the internet at speeds of 4G and now even 5G. Visitors won't be pleased with a website design Dubai that takes too long to load.

Therefore, speed has a significant impact on conversion rates. Your conversion rate will suffer if your website loads too slowly. According to a recent survey, 47% of respondents anticipated a maximum of two seconds for a website's average load time.

Your website won't load quickly if you have a lot of photos, long lines of text, complicated menus, a lot of colors, animated elements, and other unnecessary things.

Additionally, you can speed up your website by utilizing plugins. In this case, Word Press is a great content management system because it comes with a lot of plugins that make sure your website loads quickly.

6. Make use of high-quality images:

A visually appealing website is known to increase a company's conversion rate.

Sites without photographs will generally be boring, dull and somewhat amateurish. However, this does not obligate you to include as many images as possible on your website.

As previously stated, if your photos are not optimized, using too many will slow down your website's loading time. In addition, Google discovered that pages with fewer photos have higher engagement rates.

As a result, you should put the best images on the website and select the best ones from the bunch. In essence, prioritize quality over quantity.

7. Perform A/B testing:

Let's say you made a few changes to your homepage, which led to an increase in conversions. Bravo, well done!

Or on the other hand is it? Are you certain that this is the best outcome possible?

A/B testing is one of the simplest methods for determining whether you could be getting even more conversions.

Split checking, also known as A/B testing is the process of testing different versions of the same website to see which one has a higher conversion rate. One version is viewed by 50% of visitors, while another version is viewed by 50%.

It is essential to keep the number of changes between the two versions to a minimum when conducting these experiments. Otherwise, you won't be able to tell which change changed the outcome.

It's best to change just one thing on the entire page, like the copy, image, color, or where or how the CTA icon is placed or written.

Check the remaining elements one at a time after you have completed one A/B test and found the best solution.